Client’s Challenge
Amnesty International, a global organization dedicated to defending human rights, partnered with northern B.C. First Nations to release a groundbreaking human rights report. They needed to host a press conference in Vancouver that could effectively engage local attendees, national media like CBC and CTV, and a global virtual audience.
Key challenges included:
• A seamless audiovisual setup for in-person and virtual attendees, including broadcast-quality audio for media.
• Live streaming to Zoom and Facebook, with interactive tools like chat for audience engagement.
• High-quality video playback and slide presentations to highlight key report findings.
• Support for virtual presenters to participate in the event.
• Closed captions to ensure accessibility.
• Recording the event for archival purposes and future use in advocacy and social media campaigns.
Amnesty International sought an experienced AV partner who could manage the technical complexity of a hybrid event while ensuring smooth execution.
Setup
The press conference was held at Leap Creative Studios in Vancouver, British Columbia, a convenient location just 15 minutes from Vancouver International Airport (YVR).
Technical Requirements:
• Video playback integration for presenting highlights from the report.
• Slide presentations for a professional and engaging visual component.
• A professional audio setup with 3–4 microphones for speakers and panelists.
• Strategic lighting design and a PA system to ensure optimal clarity for in-room attendees.
• A dedicated press audio feed for media outlets like CBC and CTV, ensuring broadcast-quality sound.
• Live streaming on Zoom and Facebook, including chat functionality for audience interaction.
• Closed captions for accessibility and inclusivity.
• Full recording and export of the event for later use.
• Support for virtual presenters, seamlessly integrating their contributions into the live stream and in-room experience.
Our Response
StreamCity.ca, with over 20 years of expertise in AV production and live streaming, provided a tailored solution to meet Amnesty International’s needs.
AV and Event Setup:
• Installed a professional PA system and microphone setup to ensure clear, high-quality audio for both speakers and media.
• Integrated video playback and slide presentations, providing a seamless flow of visuals to highlight key points of the report.
• Designed and implemented strategic lighting to enhance the event’s professional appearance.
Hybrid Event and Virtual Support:
• Delivered a smooth live stream to Zoom and Facebook, allowing a global audience to participate in real time.
• Supported virtual presenters, ensuring their content was integrated seamlessly with the in-room proceedings.
• Added chat functionality to facilitate interaction between virtual attendees and the event team.
Media and Accessibility Features:
• Provided a dedicated press audio feed for CBC, CTV, and other media outlets, ensuring broadcast-quality coverage.
• Integrated closed captions into the live stream to enhance accessibility and inclusivity.
Recording and Post-Event Delivery:
• Captured a high-quality recording of the press conference, providing Amnesty International with a digital asset for social media, advocacy, and future campaigns.
• Delivered edited recordings and exported files promptly to support the organization’s post-event efforts.
Event Space Optimization:
• Configured Leap Studio 1 to create a professional and functional space, balancing the needs of in-room attendees, virtual participants, and media representatives.
Outcome
Amnesty International’s press conference was a resounding success, meeting all technical and logistical goals while amplifying the reach of their human rights report.
Key results included:
• Global Reach: The live stream effectively engaged stakeholders, supporters, and media outlets worldwide.
• Professional Media Support: CBC, CTV, and other outlets received high-quality audio and visual feeds for their broadcasts.
• Enhanced Accessibility: Closed captions ensured that all attendees, both in-person and virtual, could fully engage with the content.
• Content Versatility: The recorded event provided Amnesty International with valuable material for future use, including social media and stakeholder updates.
• Seamless Integration: Virtual presenters participated without technical disruptions, enhancing the overall impact of the press conference.
StreamCity.ca’s dedication to AV excellence, live streaming expertise, and hybrid event production ensured a flawless experience. By leveraging our 20+ years of experience, we helped Amnesty International deliver a professional and impactful event, extending their message far beyond the press conference itself.
